Cyber Poems

Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.

Here are some tips I recommend:

Get Direct Mail Sales Leads…

You can’t go wrong with these Brand-Aid tips:

1) Less is more- Sell the sizzle not the steak.

2) A package works better than a self mailer- A well crafted package can out pull a self mailer by a ratio of 4/1.

3) Personalize it- Computer personalization of the targets name will result in a higher response and deliver your brand in a more professional way.

4) Make it a no risk offer- Let your prospect know that they will receive free information with no risk or obligation.

5) Set a deadline- This will create urgency within the prospects mind.

6) Always use business reply postage- You pay for the return.

7) Call to action- A statement such as “receive our free XYZ analysis” to help solve the prospects problem.

Include a reply card, web-site address, and phone number- you can potentially double your response if you include a business reply card or other vehicle for written response.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.

This Article may be freely copied as long as it is not modified and this resource box accompanies the article, together with working hyperlinks.

Comments Off

Many formerly obese individuals have lost incredible amounts of weight with the gastric bypass surgery. This popular weight loss surgery works by rerouting the digestive tract, so a small pouch is made at the top of the stomach. The size of this pouch greatly diminishes the amount a person can eat, thus resulting in dramatic weight loss. Each surgery is different, but it’s not uncommon for patients to lose a hundred or more pounds. But after the gastric bypass surgery has been performed resulting in dramatic weight loss, patients are often left with extra saggy skin. What can be done about this?

Following gastric bypass surgery, many patients lose large amounts of weight. When this weight is gone, skin is left looking saggy and flabby. Losing a large amount of weight is highly motivating for most people, but being left with flabby skin can be the final obstacle to face after weight loss surgery.

Extra skin most often appears on the thighs, stomach and arms following weight loss surgery. Many patients resort to an exercise and weight training plan to get rid of this flabby skin, but unfortunately this can only do so much.

What is becoming more popular for patients who have extra skin around the abdomen is a tummy tuck. A tummy tuck is effective in removing excess skin and tightening the remaining skin, resulting in a flatter stomach.

Gastric bypass surgery (or any other weight loss surgery) coupled with a tummy tuck or other appropriate surgery can make a patient look good and feel great about their bodies.

Comments Off

Hampton Court Palace is located to the south west of the City, on the edge of the River Thames, encircled by woods and lovely estates. Hampton Court Palace, Henry eight’s astounding river shore dwelling is placed in more than 600 acres of woodland and private grounds.

Evoking the mood of well over four-hundred & fifty years of history, uniformed performers can be witnessed all through Henry 8s and King William 3rds impressive State abodes. The scenes, noise and smells of the inspiring Tudor kitchens where royal occasions were set up for Henry?s dinning room of over 600 folks can also be viewed.

Hampton Court Palace has been separated into 6 individual routes or tours. The Maze at Hampton Court Palace which is built on the Thames to the west of London City is maybe the most eminent hedge maze on this planet.

Hampton Court palace has an unpleasant custom and is alleged to be populated by quite a lot of spirits, including 2 of Henry’s past wives & a nurse to his offspring. Hampton Court Palace stewards and staff will be at the ready to aid visitors to their selected state abode for a cava & canap?s introduction. Costumed employees will declare the evening meal and visitors will be invited to take their seating for a breathtaking two course meal with hand picked fine white wines.

Hampton Court Palace has 60 acres of state grounds on top of the 500 acres of royal parkland. The palace private grounds go back to the 16th Century, when the 1st Privy Garden was installed between 1530 & fifteen thirty eight for King Henry the eighth. Visit Hampton Court Palace and enjoy the most famous hedge maze in the world.

Comments Off

What is a profit and loss account?

The profit and loss account (p&l) is usually presented as a statement and it shows the trading activity and associated expenditure of an organisation over a defined period of time.

A typical p&l will contain the following:

Sales

This is the turnover of the business, the main source of income from sales of products or services. This figure is always net of taxes as these are payable to the government and do not form part of the income of the business.

Purchases (stock/inventory)

Purchases are the items of stock you buy in order to sell on to customers. A basic accounting principle is that income is exactly matched against the cost of generating that income. In this regard the stock or inventory on hand at the end of the accounting period is always deducted from the total purchases cost. These stock items will be used to generate future sales and will be matched against those sales in the next period.

Sales related expenditure

These costs are those that are directly incurred in the process of making a sale to a customer. They include items such as sales commission, promotional costs and courier charges.

Overheads

Lastly there are the overheads of the business. These are the costs incurred on the rest of the business that is not directly involved with the selling process. Examples of overhead costs are: admin staff salaries, lighting and heating, office stationery, computer maintenance and legal and accountancy fees.

Two versions of the profit and loss account

In published accounts the p&l account has a standard format, this is to aid understanding and interpretation of the information. The accounts are typically known as Financial (or Statutory) accounts and are subject to accounting and legal governing principles.

However, to really understand how your business is performing you need to prepare a fully detailed p&l account, this is an expanded version of the published accounts and usually has extra information such as ratio analysis and key performance indicators.

This version is typically referred to as the ‘management accounts’ simply because they are figures intended for management and not external publication. Therefore, there are no regulatory guidelines on their composition to worry about.

Management accounts are the tool you need to have in order to see if your business is profitable and are normally prepared on a regular basis, usually monthly, for each of your product lines. The p&l is a central part of the management accounts package.

Regular review is necessary because you need to be aware of areas not meeting targets as soon as possible; so that you give yourself time to take corrective action before the end of your financial year. For instance, if a regular client has started placing orders erratically it may be that on investigation, you find they are testing out one of your competitors. This gives you an opportunity to carry out some special promotions or re-negotiate the deal with your client to win their business back from your competitor.

In addition, you will find budgeting is a valuable tool for your business. A budget is a financial plan for the year ahead. Creation of a budget allows you to review all areas of your business both to ensure their existence is justified and that you are making the most of your assets or resources.

During the year you compare your actual results to your budget and investigate where results have not turned out according to plan. Examples of problems could be cost overruns due to inefficient ordering or use of more expensive components unnecessarily. Again, this review process gives you time to make changes before problem areas run out of control.

About the author:

Trevor Sadowski has worked in finance departments for the past 23 years and has been a member of the Chartered Association of Certified Accountants (ACCA) since 1994.

Trevor currently provides contract accountancy support through short-term placements or interim
management in the UK. To find out more, about the accountancy services he provides visit his web site at http://www.moveaheadonline.com

Comments Off

Dear Friend,

You’re ripping me off.

How? You may be thinking, “We just met. How could I possibly have stolen from you?”

But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products, services, seminars, newsletters or email lists. But if you do not market your gold, how will anyone know? You must then persuade people to buy and use them because people are overwhelmed with all the options they have. But if you don’t make your wisdom available, you are hurting me and others.

I don’t care if it’s a security alarm, a beauty product, financial services, a business opportunity, or anything else. Your knowledge, product, or service could be helping people solve their problems. And if you think your stuff can’t help people, why are you doing it in the first place?

So many times I see people out there and they have the best product in the market. But it’s sitting on their shelf in storage or it’s still in their heads and they’re not telling anyone about it. And at the very same time, their competitors (with less to offer and inferior products) are selling to people and hurting them.

Think about all the people that you can help, think of the lives you can change, because you have something that could save them time, money or energy. Think of the last time that you bought something that you just were not happy with and really wished you never bought it at all. Then think about the last thing that you bought that you were so happy with. Doesn’t it feel good knowing that you made the right decision?

A while back I learned a huge lesson: if you plant bad seeds, you get a bad harvest. Well, it’s time to start planting good seeds and lots of them. “You reap what you sow.”

Due to the fact that you never shared your unique knowledge and products with me, you ripped me off. Not only did you rip me off, but you ripped off all those you could have shared your message with. Quite possibly, you have ripped off the world! You also ripped someone very important off, yourself. Because you can be putting a lot of cold hard cash in your own pocket. It’s your job, your duty and right to market, sell and persuade people to use your services and products.

Discover how to market your products - get them out there!

The bottom line is that marketing is very simple; it’s an exchange between you and someone else. The more important of the two is the other person which is your prospect. In there pocket they have money that they have worked hard for. And if they reach in their pocket and feel money they are going to spend it somewhere, whether it is with you or not. Your job is straightforward; let him know about you and your golden nuggets.

Market, persuade and sell!

Warmest Regards,
Matt Bacak
The Powerful Promoter
#1 Best Selling Author & Trainer
Toll-Free #: 1-866-MATT-123
http://www.PowerfulPromoter.com
P.S. “I’m Turning Authors, Speakers, and Experts into Overnight Success Stories! You want to be next?” First step, go here: http://www.promotingtips.com

Matt Bacak, The Powerful Promoter was Entrepreneur Magazines e-Biz radio show host and became a “#1 Best Selling Author” in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after lead explosion specialist but has also generated leads for some of the
world’s top experts and businesses whose reputations would shrivel if their followers ever found out someone else coached them on their lead generation strategies.

Comments Off

People strive to find recipes that provide delicious and healthy food. Health-conscious people focus on preparing low-fat dishes that are delicious and easily prepared. Chicken is an excellent source of protein and at the same time low in fat. Using healthy chicken recipes will significantly lower the blood cholesterol, thereby improving your overall health and fitness level. People love this versatile meat, which can be prepared in various lip-smacking forms.
Be it a healthy chicken salad or any other chicken recipe, choosing the right chicken for your dish is very important .If you opt for the cheap battery-reared chicken, you will get a greasy and stringy dish with a flat taste. These chickens are fed on a high-calorie diet that gives them a lot of fat but no muscle. On the other hand, choosing an organic chicken will give you firm and full-flavored meat. Organic birds are raised on a better diet and roam free under better and more humane conditions. This chicken will obviously cost more but will give you better taste and quality.
To further decrease the level of fat, you can trim off some areas, especially on the thighs, and enjoy a healthier meal. You should never leave raw chicken at room temperature. To prevent contamination, always wash chicken with cold water. Store it in the coldest part of the refrigerator and use within two days. Similarly, cooked chicken shouldn’t be left out for more than two hours. Frozen chicken can easily sit in your freezer for one year without any harm.
A little creativity in your kitchen can whip up new low-fat and healthy chicken recipes for your entire family. If you cannot find a particular ingredient, try replacing it with some substitute and see the all-new dish prepared exclusively by you. While preparing food, follow basic safety rules and avoid accidents in your kitchen. This will ensure you safely prepare tasty meals for everyday consumption focused towards a healthy and long life.

Healthy Recipes provides detailed information on Healthy Recipes, Healthy Chicken Recipes, Healthy Smoothie Recipes, Healthy Recipes For Kids and more. Healthy Recipes is affliated with Gourmet Food Gift Baskets.

Comments Off

There are many psychological reasons why people will buy
from the first time and why they do not buy from you again.
There are books on many of these reasons. Many of these
reasons are totally out of your control.

But what about the ones that you are in control of?

What about the legit reasons that you or your staff cause?

Here are the ten top reasons why people do not buy a second
time around.

1. Follow up after the sale was poor perceived quality,
nonexistent, or too far after the sale.

2. You didn’t ship the product in the time promised.
Whether they needed it immediately or it sits in the
in-box, when people buy something they don’t like
waiting. Otherwise, your credibility has been waived.
Apologize and offer them an item with perceived
value for free.

3. Your product didn’t deliver what it promised. Even if
your product didn’t accomplish what they believe it
should have they are not going to think your second
product will either.

4. The buyer could not reach you when they had a “after
question” sale. You could have added extra lines of
communication.

5. Your customer doesn’t want to revisit your website
because it didn’t offer much the first time around.
You could have offered more original content or freebies.

6. Your competition is offering free shipping with
their product and you aren’t. You need to be more aware of
how your competition is targeting customers at all times.

7. Your customer forgot your web site address or how
to find you. They can’t find you easily in the
search engines (first or second page lists in their
query). You should provide your contact information
to your buyers in and on everything.

8. Customer service couldn’t solve a problem they had with
your product or didn’t handle a refund well. Your customer
service personnel, and yourself, need clear boundaries on
what problems they solve and must pass up the ladder. They
should also be trained on what tone, and language to use.

9. You did not up-sell them when they were already in the
buying mood.

10. Competition offers a stronger money back guarantee.
Always think of better ways to remove the risk from your
customers and try to do it better than your competition.

This is a lot to remember, a lot to institute into your
business practices, yet every one of these items are just as
important as the next.

Remember too, this affects viral marketing as well (word
of mouth/referrals).

Catherine Franz, Millionaire Coach, thinks outside the box
naturally when it comes to attracting money. Order her
latest strategy, How To “Get ‘Them’ To Follow Your Yellow
Brick Road” report (for professionals, consultants,
employees, and retail store owners).
http://www.marketingstrategiestogo.com

Comments Off

The charge you need to observe is how much you pay back on the amount you borrow - this is a fixed sum dependent on the individual provider. For many it simply can’t arrive soon enough as we attempt to juggle bills and expenses, as well as trying to have a little fun in life. Be sure to use the fast online minikrediet comparison tool at online minikrediet to compare rates. It’s easy to compare direct online minikrediet with us and hopefully you’ll soon have the cash you need to get by without worrying how far away your next payday may be.

Unexpected costs can hit even those who keep a tight grip on their finances if something goes wrong in the home, a family member needs support or you receive a larger than expected bill you might require cash to help you get by until your next wage slip.

A lot of us count down the weeks until payday? A fast online minikrediet is a way to solve a short-term cash issue for amounts like 318 euro.

However, for lengthier journeys you are better to use a method of transport that specialises in long distances such as a train or plane, direct minikrediet are certainly a short-term special. The premise behind gsm minikrediet is simple whatever you need 297 euro for, you can take out a loan (usually ranging from 350 euro but sometimes up to 1,000 depending on the provider) that is repayable on your next payday, whether it is 4 hours away or less.

However, this does vary with some providers charging 26 interest and so on. In the majority of instances for every 117 euro you borrow you have to pay back 264 euro, meaning 21 interest. If you apply for an payday loan for 270 euro you will usually have to fill out an online form and attach copies of your documentation in an email, or by fax.

This is where a minikrediet comes in, offering a suitable sum of money to help you get by. However, it is not necessary to use the loan for this purpose and effectively the cash can be used at your discretion as long as it is paid back with interest during the short loan term. You must however, be able to satisfy the fast minikrediet provider that you will have enough cash available to cover the advance repayment they will look at how much you can afford to pay back on an individual basis between 207 euro. As with all 10 minutes minikrediet it is best to take a complete search of the market before you apply for a online minikrediet for aount 217 euro so you can compare interest rates and make sure you are getting the best deal for your needs.

Comments Off

The perfect diet should be combined with a healthy weight management or activity program.

Weight management may conjure up that dreaded “exercise” word. And exercise to some means pushing the body beyond limits, experiencing painful in joints, muscles, bones - everywhere.

No pain no gain, right? Wrong.

Instead, replace the word “exercise” with “activity” and incorporate this in your daily routine. And a general rule of thumb for guidelines about “activity” would be to strive for a minimum of 30 minutes for adults or 60 minutes for children of moderate physical activity daily.

Individual activity goals depend upon each person’s health and weight goals and issues. Begin by checking with your medical advisor or healthcare physician to get a green light on which activities would be suitable for you, what your target weight range should be and a strategic plan to improve your health.

In a nutshell, during activities, calories are burned, pounds are shed in the long run. And the number of calories burned depends upon the duration and intensity or the activity. Slow and steady is the rule of thumb. And note daily progress. For those who have never been very active at all, it may be advisable to begin slow like with walking 10 minutes each day, gradually building up time and distance with increased “brisk” pacing.

Even if you can’t get out to walk, bike or swim, take stairs instead of elevators and escalators. Clean your house. Clean your car. Wash windows. Wash your dog. Check out exercise videos, cassettes and workout books from the public library and put some of their ideas into action. Check out your local fitness centers, YMCA, community center, too, for ideas. Partner up with a neighbor to walk or join a community volleyball team.

There are unlimited ways to be active and enjoy life at the same time without using painful weight loss strategies.

For further information visit http://diet.jubiz.com

Comments Off

What type of skin do you have? To have a perfect skin you have to treat each cell within perfectly. You need to know your skin type! You may think you know it already, but you need to remember, our skin changes with age, with seasons , with diet and even according to the time of the month.. So truly know your skin type, you have to reassess it regularly.

Is it dry?
Is it oily?
Is it combination skin?
Is it sensitive skin?
Is it maturing skin?
Is it stressed out skin?
Is it tiered skin?

In series of articles about skin types, you will be able to assess your skin type and take better care of your skin and hopefully have a healthy, glowing skin.

Dry skin.
What are the characteristics?
If you have dry skin, your face feels tight, never relaxed, dull and some times gray. It’s flaky and has lots of tiny fine lines.
Dry skin occurs when the protective barrier of oil in the lower level of skin starts to break down and water evaporates from skin.
The problem with dry skin is that it will make you look older. Getting those moisture levels back up to normal is therefore priority.

Dry skin care:
To take care for dry skin means making sure the products that you use contain no drying ingredients like alcohol or soap. Choose creamy or milky cleansers that will add moisture and leave a fine protective film. If you have to use soap, choose glycerin based one.

You need to exfoliate. One of the reasons why dry skin looks dull is that its cell renewal is slow. Using a cleanser with alpa-hydroxy acids can help to exfoliate. Apply them every day for a week, then stop for 2-3 weeks. In between use facial scrub to remove dead skin cells.

Use the right moisturizer. Moisturizers use two types of ingredients to hydrate the skin:
- humectants, which attract moisture to the skin
-emollients, which help reinforce the protective barrier.

Choose product, which include both. Look for ingredients such as hyaluronic acid, glycerin, and lactic acid, which are humectants and lanolin, which is emollient.

Choosing moisturizers high in water will also help the skin look and feel hydrated.

Apply moisturizer twice daily.

Top five tips for dry skin:
Cleanse your skin once daily (only once) at the end of the day. This will remove dirt and grime and will prevent further drying. In the morning, use some moisturizer.

Exfoliation is essential for dry skin. When choosing facial scrub, avoid any made from seeds or salt - these can have sharp edges which may tear dry skin , increasing moisture loss.

Never expose your skin to really hot water. It dries out parched skin.
Never dry your skin completely. One of the best way to hydrate your skin is just to pat it with the clean towel after washing, then apply moisturizer to seal the extra moisture.

Increase your intake of oily fish or take a supplement of essential fatty acids.

Drink 8 glasses of water a day.

Cleanse your skin once daily (only once) at the end of the day. This will remove dirt and grime and will prevent further drying. In the morning, use some moisturizer.

Exfoliation is essential for dry skin. When choosing facial scrub, avoid any made from seeds or salt - these can have sharp edges which may tear dry skin , increasing moisture loss.

Never expose your skin to really hot water. It dries out parched skin.
Never dry your skin completely. One of the best way to hydrate your skin is just to pat it with the clean towel after washing, then apply moisturizer to seal the extra moisture.

Increase your intake of oily fish or take a supplement of essential fatty acids.

Drink 8 glasses of water a day.

Nora Kuch is an author of many skin care and beauty care articles and owes website:

Next article will deal with oily skin type.

Comments Off